Selling to the Vietnam Market: Winning Strategies for Foreign Retailers

Posted by Written by Vu Nguyen Hanh Reading Time: 2 minutes

‘Selling to the Vietnam Market: Winning Strategies for Foreign Retailers’, the latest publication from Vietnam Briefing and supported by Dezan Shira & Associates, is out now and available for free download through the Asia Briefing Publication Store.

What to expect in this publication

Vietnam’s retail market has made notable strides in recent years, significantly benefiting from various government development initiatives and consumer stimulus programs. In this thriving environment, both traditional retail outlets and e-commerce channels are poised for a successful 2025, as Vietnamese consumers increasingly favor the combination of the in-store experience alongside the convenience of online shopping.

Vietnam’s e-commerce landscape has emerged as a crucial distribution avenue, bolstering both domestic and international supply chains. Numerous companies have seen notable growth by utilizing e-commerce platforms, while cross-border retail sales have spiked, attracting many small and medium-sized enterprises.

Meanwhile, physical stores continue to play an essential role in retail success, offering an optimal consumer experience within the dynamic omni-channel shopping framework. Retail real estate markets in Hanoi and Ho Chi Minh City have experienced a surge, with significant rental increases in central business district areas, propelled by strong demand for shopping malls.

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However, businesses looking to enter Vietnam’s retail market must also contend with fundamental challenges, such as a shortage of skilled, high-quality labor, supply chain hurdles, and rising competition.

To stay competitive, businesses and investors should actively respond to Vietnam’s changing consumer trends, leverage technology, implement innovative strategies, and enhance the value, convenience, and emotional connections of the shopping experiences they offer.

This magazine delivers crucial insights for companies looking to establish or grow their foothold in this rapidly changing market. It offers a thorough overview of Vietnam’s retail landscape, highlights key trends, provides guidance on setting up a retail business, develops effective omni-channel strategies, and tackles common inquiries from investors entering Vietnam’s retail space. For business queries and more investor insights into the Vietnam market, feel free to contact our professionals at Vietnam@dezshira.com.

Key contents

  • Chapter 1: Vietnam’s Retail and Commercial Real Estate Market in 2025 
  • Chapter 2: Guide to Setting Up a Retail Business in Vietnam 
  • Chapter 3: Selling to the Vietnam Market: Frequently Asked Questions 

Chapter summaries

Chapter 1 offers an in-depth look at Vietnam’s retail and commercial real estate market in 2025, identifying key trends and regulatory factors that will shape the industry in the coming years.

Chapter 2 takes you through the important steps to establish a retail business in Vietnam, outlining the necessary legal procedures, from obtaining investment registration to securing business licenses. This practical guide ensures that businesses can successfully navigate the complexities of setting up operations in this fast-growing market.

Chapter 3 addresses the most frequently asked questions from foreign investors, drawing on our extensive client management experience at Dezan Shira & Associates. The insights provided on market entry strategies, product adaptation, and distribution channels will equip you with the knowledge needed to make well-informed decisions in this distinctive market.

About Us

Vietnam Briefing is published by Asia Briefing, a subsidiary of Dezan Shira & Associates. We produce material for foreign investors throughout Asia, including ASEAN, China, and India. For editorial matters, contact us here and for a complimentary subscription to our products, please click here. For assistance with investments into Vietnam, please contact us at vietnam@dezshira.com or visit us at www.dezshira.com.

Dezan Shira & Associates assists foreign investors throughout Asia from offices across the world, including in Hanoi, Ho Chi Minh City, and Da Nang. We also maintain offices or have alliance partners assisting foreign investors in China, Hong Kong SAR, Dubai (UAE), Indonesia, Singapore, Philippines, Malaysia, Thailand, Bangladesh, Italy, Germany, the United States, and Australia.