Carlsberg Expects Sales to Surpass Market Growth

Posted by Reading Time: < 1 minute

Sept. 21 – Danish beer company, Carlsberg, is forecasting that its volume growth in Vietnam will even surpass the beer industry’s expected market growth of 6 to 8 percent annually.

This has led the company to sign an agreement with Vietnamese brewer Hanoi Beer & Beverage Corporation (Habeco) in anticipation of the increased volume by raising its stake in the Vietnamese brewer from 16.07 percent to 30 percent.

Henrik Juel Andersen, head of Carlsberg Indochina told Reuters that its market share in Vietnam, together with Habeco, stood at 32 percent.

Habeco is the market leader for beer in the northern Vietnam while Carlsberg leads in central Vietnam through its joint venture in Hué.”Habeco’s choice of Carlsberg as strategic partner and the plan to increase the partnership is a major step forward for our businesses in Vietnam, and it creates a solid foundation for a continuation of the positive cooperation between Habeco and Carlsberg,” says President & CEO Jørgen Buhl Rasmussen said in a statement.

Carlsberg entered the Vietnamese market in 1993 when it formed a joint venture with Viet Ha Brewery followed by Hué Brewery, Halong Brewery, then Habeco in 2007. Its joint-venture with state-owned Habeco included a a brewery in Vung Tau Province located about 50 kilometers from Ho Chi Minh City.